From an article published on the New York Times website on March 12, 2008, Brian Stelter discussed a new breakthrough in the technology and internet fields. TiVo and YouTube are joining forces to be able to bring YouTube videos to television screens. The videos offered on YouTube will be able to be accessed from TiVo subscribers that have up-to-date TiVo boxes that can support this new advancement. There is a lot of content on the internet and especially on YouTube that is causing people to spend more and more time on their computers and to abandon their televisions. Currently users can watch almost anything on their computers because the internet makes things incredibly accessible. TiVo working with YouTube will combine all ways to watch videos and television shows. Recorded programs, YouTube videos and playlists, movies, cable, and satellite will all be able to be watched from one component.
I think this is a good idea because I am seeing in my life I spend most of my time on the computer. YouTube is a site that I go to multiple times daily; I rarely turn my television on. TiVo is taking advantage of YouTube being such a strong site. I think this will be good for existing TiVo users that have the box that has the right specifications. However, as far using this as a marketing tool to get more people to buy and subscribe to TiVo I don’t believe that this gives people an incentive to run out and drop some cash on this product and service. Computers are a part of everyday life and if YouTube is free to watch on a computer it would be extremely stupid to pay money to watch it on a television set. (Word Count: 290)